Football is more than the 90 minutes spent on the pitch. It is about emotions, moments that bring people together, and memories that continue to stay with us over the years.
Inspired by this idea, Kilikia launched the “More Than a Game” campaign, highlighting people’s most vivid and cherished football memories. The campaign participants shared stories connected with memorable matches, favourite teams, renowned football players, and unforgettable moments experienced through football.
The main purpose of the project was to show that football is not merely a competition or a final score. It is a shared experience that unites different generations and brings together friends, families, and entire communities.
The videos published as part of the campaign generated significant interest, contributing to increased awareness of both the project and the Kilikia brand.
The complete “More Than a Game” campaign series is available on our Instagram page via the following link.
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